Claire’s is a high street staple for girls looking for some sparkly accessories to compliment their look. When they had the opportunity to partner with the launch of Tim Burton’s Alice in Wonderland we created a pop-up experience in the heart of London’s West End.

In store, customers were given a key to unlock Alice’s – a secret event in Covent Garden. When they arrived they found a magical tea party where they could explore exclusive new products, have a movie makeover or have their photo taken with props from the film itself.

Art Direction, Design