Prostate Cancer Charity

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A cute little spot with a serious message. The insight was that most men don’t know where their prostate is. So if if you don’t know, it doesn’t matter, right?

This TVC was created to air during the coverage of the Tour of Britain as part of ‘Unite ByCycling’ – a 360 campaign created by Exposure to raise awareness and donations for The Prostate Cancer Charity.

Creative Direction, Advertising