Unilever

Crafting Brands for Life manefesto

Crafting Brands for Life manefesto

Crafting Brands for Life manefesto

Crafting Brands for Life workshop

Crafting Brands for Life workshop

Keith Weed at Cannes Lions

One long hot summer in 2011 I worked alongside Unilever’s Marc Mathieu to help him realise his vision for the future of Marketing at Unilever. How do you inspire a global network of marketeers to get behind a drive for excellence? Unilever has always been good at the logic. Now it’s time to unlock the magic.

Crafting Brands for Life became a rallying cry for those who see that brands exist to improve lives.

Please note: This was internal work for Unilever and as such I’m unable to show too much. For more information on how I worked with Marc and Unilever please send me a pigeon and I’d be happy to explain.

Marketing Strategy

www.unilever.co.uk