Major League Baseball

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

Licensing Assets

MLB asked us for to create a library of assets for their European apparel licensees to use across all marketing touch-points from digital to retail and print. The brief was to capture the heart and spirit of the brand so I took a genuine grassroots approach and, avoiding the bright lights and big pay cheques of the professional players, headed to a small local ballpark on the outskirts of NYC.

I wanted to show the places where the love of the sport begins for kids hitting their first home runs and tirelessly practicing with their friends, both on and off field.

Photographer – Sam Green

Art Direction

www.mlb.com