Morley is a brand with a heritage dating back to the industrial revolution, but in later years virtually vanished from the UK and found a loyal fanbase for it’s socks and underwear in the far east. When it was recently bought by the Matalan group they approached Exposure to position them in the UK market as a quality menswear brand with an eye for style & quality for the over-forties.
As part of my work on the rebrand I created this film that brings to life their target consumer and illustrates his passions, pastimes and vision for the future.
Dir – Sam Green
Creative direction, Brand positioning