Hot Wheels

Licensing & Merchandising

Licensing & Merchandising

Licensing & Merchandising

Licensing & Merchandising

Licensing & Merchandising

Licensing & Merchandising

Licensing & Merchandising

Licensing & Merchandising

Press Kit

Press Kit

EXPOSURE: "Hey Simon, would you like to work on no.1 global boys brand Hot Wheels? You’ll be responsible for steering the entire creative direction for global licensing & merchandising; encompassing apparel, sporting goods, homeware and accessories. You’ll have to spend time in Los Angeles with the toy designers at Mattel to get under the skin of the brand, learn all about Hot Rods and then spend your time drawing flaming skulls, muscle cars being chased by dinosaurs and vintage American typography. And would you like to run it for four seasons?

ME: Yes please.

Creative direction, Design, Illustration

www.hotwheels.com