Umbro

England kit launch

Geometra boot launch

Designer Aitor Throup designed a unique new shirt for the England squad that used precision tailored panels to perfectly follow the contours of the players body. To communicate this to the media I came up with a Batman inspired concept, focusing on construction & fit.

The Geometra boot was designed with poise and focus in mind. This press shot wasn’t actually created at Oxford Circus. It was done with computers & stuff.

Art Direction

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