Umbro
England kit launch
Geometra boot launch
Site
Type
Art Direction
Description
Designer Aitor Throup designed a unique new shirt for the England squad that used precision tailored panels to perfectly follow the contours of the players body. To communicate this to the media I came up with a Batman inspired concept, focusing on construction & fit.
The Geometra boot was designed with poise and focus in mind. This press shot wasn’t actually created at Oxford Circus. It was done with computers & stuff.