Brand Bible

Before launching to buyers & press, Robbie Williams menswear brand Farrell needed some crafting and storytelling to firmly set the scene for a brand rooted in Robbies own Stoke-on-Trent upbringing and the values of his Grandfather, Jack Farrell. To align the brand and it’s stakeholders we created this brand bible, shot by myself on location in Stoke and London’s Savile Row.

Photographer – Simon Boniface

Brand positioning, Art direction, Photography