Premium menswear brand Duchamp began a journey three years ago to build on it’s hugely successful accessory & shirting business and offer trend focused ready-to-wear seasonal collections for the ‘Modern Dandy’. I helped them over five consecutive seasons to create an inspiring and unique visual identity through their imagery and clever model casting, resulting in a shift in perception from traditional gentleman’s outfitters to serious fashion contender. At times controversial, these campaigns created conversation amongst the die hard fans and turned the heads of lots and lots of new ones.

Photographer – David Goldman

Creative direction