Diet Coke

Diet Coke & Marc Jacobs press launch event

Diet Coke & Marc Jacobs press launch event

Diet Coke & Marc Jacobs press launch event

Diet Coke & Marc Jacobs press launch event

Diet Coke & Marc Jacobs press launch event

When Marc Jacobs was named as Diet Coke’s Creative Director for 2013 it coincided with the brands 30th anniversary, giving us lots to celebrate but also some tricky messaging for the thirsty media. We created a PR campaign spanning 3 months that covered the brands history, it’s relevance to women today and it’s relationship with fashion – culminating in the collaboration with Marc and his limited edition Diet Coke can & Bottle designs.

This European press event and launch party at became the icing on the cake, creating an exhilarating and immersive experience through film, photography and fashion.

Events, Content

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