Diet Coke

Diet Coke & Karl Lagerfeld

When Karl Lagerfeld was announced as Diet Coke Creative Director we were tasked with creating the ads and toolkit to unify the communications platform across 11 European markets. Mr Lagerfeld would have expected nothing less than maximum attention to detail so I created everything from immaculate master artwork, retail solutions, events and brand extensions.

Advertising & Marketing

www.dietcoke.com