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Friends, Football & Fighting

Following the success of the Farrell launch campaign we were briefed to create an ad that went straight to the heart of the brands target consumer. A list of keywords was drawn up to sum up their attitude; Friends Football & Fighting. The list stuck and became the name of the ad, giving a contemporary twist to the British tribes that inspire the brands collections.

We roped in Rob’s pal Olly Murs to make up the numbers but I won’t tell you who the best player was.

The script opened with the setting – 'A cold damp day in a London park…' Of course it turned out to be the hottest March day the country had seen in years, so if they boys look hot it’s because they were.

Dir. Charlie & Joe

Advertising, Fashion, Menswear