New Era wanted an outdoor campaign to promote their growing relationship with Foot Locker and a brand new Yankees 9FIFTY Snapback – all under their iconic FLY YOUR OWN FLAG platform. FYOF has long championed inspirational role models from the fields of sport, music and art and for this campaign we chose to venture into the world of street dance.
Les Twins are a twin brothers from Paris who’s YouTube clips of their astonishing improvised dance routines captured the imagination of our target audience. Of course, it quickly became obvious that a traditional print campaign was in no way doing the boys justice so we spiced things up with this online ad. And we had fun with some new cameras at the same time.
Dir – Kim Albright