It’s that time of year again. Every Summer a host of retailers vie for first place in the race to smarten up kids for their first day back at school and Sainsbury’s challenged us to take the battle right to their competitors. The brief was pretty straightforward; create cool content that demonstrates the quality & durability of their uniforms.
It just so happened that I’d seen THAT viral of 6 year old B-Girl Terra blowing her opponent away at a French B-Boy championship. If the product can survive Terra, it can survive anyone.
Dir – Tim Walker
Digital Content, PR